Salvatore Ferragamo Spring/Summer 2018
It was less than a year ago that it was announced that the creative direction of Salvatore Ferragamo would be split between men's, women's and footwear. The responsibilities and overview for the men's line then would now fall upon one man, Guillaume Meilland, entrusted to take a brand mainly known for its driving shoes, to the next level for the male consumer. His collection for spring however was a pretty safe endeavor, with practical sportswear in airy fabrics and easy tailoring not offering much in terms of impact and attention. But maybe it's just the kind of understated, low-key approach that the brand needs to retain its loyal, high-spending customer base. With accessories the bulk of this business, the ready to wear provides more of the imagery needed to exude the fine-living aspect of Italian culture this brand is synonymous with. And this collection certainly lived up to that with lightweight knits, breezy shorts and simple jackets in colorful hues offering up that nonchalant elegance that's still relevant today.