Moschino Spring/Summer 2018

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Jeremy Scott doesn’t offer much nuance or understatement in his collections, opting instead to unleash every ounce of conviction and passion in each garment. His bold designs have sparked many reactions from the non-fashion press, whether they praised Scott’s innovation or questioned his taste. While the looks Scott designs for Moschino and those he designs for his namesake label sometimes overlap on an aesthetic lebel, his creative output for the Italian legacy brand tends to reference mainstream iconography and pop-culture in a kitschy way. This time around, it was another foray into camp territory but with some desirable, must-have items thrown in. Western motifs and biker elements were thrown in to pay tribute to classic Americana and old-fashioned U.S. symbols. Flames were printed on everything from denim to leather jackets, and what Western presentation would be complete without some good ol’ cowboy boots in decadent materials and iridescent colors. Whimsical detailing such as the pin-up doll embroideries enabled to collection to maintain an air of not taking itself too seriously, a mood which typically makes up every one of Scott’s collections.