Boss Fall/Winter 2017
A dash of Versace. A sprinkle of Hermes. Touches of newly reinvented Coach for good measure. Hugo Boss’s Fall/Winter 2017 collection hit the nail on the head in its modern styling, and up to date proportions. Where it missed the mark was in designing original pieces idiosyncratic to the brand. Seeing any of the items that graced the runway outside of the context of a Hugo Boss fashion show, no one would attribute them to storied German brand. While the clothes are handsome, wearable and on trend, but not trendy, they do not feel novel. The silhouettes and visible aesthetic are not tailored to the heritage or personality of Hugo Boss. Nor is it indicative of where the label stands within the current globalized and technologically interconnected fashion landscape. Despite the synthesized design duplication, the garments were superbly constructed. The fur collared parkas were especially attractive. The ring zipper pulls on the zip up sweaters played as a cool, functional detail. The layered belting on the leather jackets, both knee and waist length, felt resplendent without being too superfluous. It was an unadulterated and purely good looking collection. Was it symbolic, identifiable, or brand oriented? Not at all. Unfortunately, that is quite a significant shortcoming.