Headphones: Rich The Kid Traps Out On Debut Album
Back on February 21st, Atlanta trap star Rich the Kid announced the release date for his debut studio album The World Is Yours. Earlier that month in an interview with XXL Magazine, Rich said that this album would be, “The greatest album of 2018”. This past Friday, Rich the Kid finally released his debut album after exclusively dropping mixtapes for the first few years of his career.
The hype around the album began last September when Rich the Kid teamed up with rap mogul Kendrick Lamar for “New Freezer”. The song combines the traditional trap skills of Rich with the elegant flowing verse of Kendrick. Rich lays down the hook for the track and adds a verse boosting the overall energy of the song. Kendrick drops another jaw-dropping verse, which went on to inspire the lyrics for his song with Travis Scott, “Big Shot”. Since its release, the track has become certified platinum, a first for Rich the Kid.
The second released single for the album, “Plug Walk”, released in early February continues to shine as one of the best tracks off the whole album. The track is all about the artist’s “Plug”, brought to life by a slower tempo beat produced by TheLabCook. The track, already certified gold, is accompanied by a video showing Rich the Kid trapping out a Breaking Bad-style RV with an alien buddy. The song is one of the few solo Rich the Kid tracks off the album, and easily one of the best.
The album is loaded with features including Chris Brown, Khalid, and Lil Wayne. The first feature of the album introduces the collaboration project of Rich the Kid and fellow trap artist, Future. “No Question” is built around a deep bass beat laced with high-hats. Rich once again provides the hook for the track as well as an incredibly groovy verse smoothly flowing into Future’s verse. The song is full of quirky metaphors, primarily Rich the Kid’s line, “We in the game like Madden”. The song features two trap artists rapping on a very nontraditional trap beat, showing the lyrical and musical skill of the two.
For much of his early career Rich the Kid collaborated with Atlanta rap group, Migos, to produce a number of mixtapes under the title Streets On Lock. Due to their previous team-up work, it is to no surprise that Rich the Kid featured some of the Migos on his debut album. “Lost It” features both Quavo and Offset on the track, producing yet another trap banger coming from Atlanta. The song is all about the high-end, lavish lifestyles of the artists and the expensive foreign cars they drive. The song is bound to be a hit featuring three of the most popular trap artists in the music industry. Along with featuring both Quavo and Offset, the track’s production comes from one of the most popping producers in hip-hop, Metro Boomin.
“Gargoyle”, produced by Whatlilshoddysay, also features Offset along with Rae Sremmurd rapper and singer Swae Lee. The song is a slow trap beat, boosted by the flowing verse of Offset and his ability to completely change the tempo of a track. The track is another trap anthem from Rich the Kid ready to blow up as it uses the voices of fellow trap stars.
Although not an official single for the album, “Early Morning Trappin”, was released on the 15th of March. The track recruits another up-and-coming trap artist, Trippie Redd, to add his unique vocals to the beat. The song is a perfect combination of the exceptional skills of both artists. With Rich the Kid providing the chorus repeating the title of the track over and over, Trippie Redd lends an insane post-chorus verse showing off his singing talents: “Yeah, ayy/So much green on my street like it’s Grove/Made a lot of money on the road/Now they book me, 10k for a show/Actavis in my drink, I’ma pour, yeah”. Trippie Redd’s voice is what sets him apart from the basic trap artist. By adding his vocals to this track, Rich the Kid has showed that he can and will make music straying from traditional trap sounds.
“Dead Friends”, the final single released as a prelude to the album, comes only four days before the album dropped. The track, produced by DJ Mustard, is reportedly a diss track aimed at rap artist Lil Uzi Vert. The beef between the two artists began over Twitter after Uzi refused to sign to the label founded by Rich the Kid, Rich Forever Music. After being told his label did not have enough money to sign an artist as popular as Lil Uzi, Rich says on “Dead Friends”, “Drippin in Channel, that’s a bar, yeah/Come to Rich Forever, be a star, yeah”. It has not been confirmed whether or not the track is an actual dis track on Lil Uzi, nor has Uzi released any sort of response to the track, but speculation continues to grow.
Despite being a Rich the Kid album, the track list is certainly carried by the amount of features it includes. Only including four solo tracks on the 14-track album, The World Is Yours is an excellent beginning to Rich the Kid’s studio career. By recruiting some of the top names in both the traditional hip-hop and trap industries, Rich the Kid has not only gained increased attention around the album but has also shown off his ability to collaborate with artists from a number of different genres.
The potential of this album is extremely high. With two of the singles already reaching gold and platinum status, it can be expected that a number of other hits from the album will achieve the same. After releasing a number of mixtapes, Rich the Kid has officially set the bar for his studio career extremely high with The World Is Yours. Teaming up with some of the most elite names in hip-hop and trap music for his first debut album, Rich the Kid looks to dominate the trap industry and dethrone some of those featured on the album.